Strategic & Advisory Services
Focused strategic expertise that gets your business moving.
Fixed-scope engagements and executive advisory for businesses facing change without needing an embedded CMO.
Not every commercial challenge requires ongoing leadership. Sometimes one important decision needs structure, evidence, and experienced judgement – particularly when the stakes are high. Velo brings executive thinking to the problem in front of you to keep you moving.
Founders Call When
The business needs strategic direction.
- You're unsure whether marketing is actually helping the business to grow.
- Too many competing priorities are preventing meaningful progress.
- An important commercial decision requires strategic input.
- Leadership needs alignment before making another major investment.
- You need to hire marketing capability, but the right role is unclear.
- You need experienced marketing judgement without ongoing executive leadership.
Strategic & Advisory Services
Choose the solution that fits the decision in front of you.
Every engagement is designed around a defined commercial problem, a clear scope, and an outcome your leadership team can use. Gain access to commercial and marketing expertise when you need an important marketing, growth, or customer decision handled thoughtfully.
Growth X-Ray
Find out what's really holding growth back.
An executive-level assessment of your positioning, customer value, marketing performance, commercial priorities, team capability, systems, and customer journey. I separate visible symptoms from underlying causes and identify what deserves attention first.
You receive a clear diagnostic report, a prioritised roadmap with practical recommendations covering what to continue, change, stop, and invest in next, plus an executive presentation of the findings.
Leadership teams questioning marketing's impact and wondering if the solution is better positioning, different capability, sharper priorities, or stronger execution
Typically 2-3 weeks
From $9,400
A clear diagnosis of what's constraining growth, the commercial priorities that matter most, and an evidence-led plan for what to do next
Strategic Decision Sprint
Make the decision that unlocks your next move.
An evidence-led working session designed to resolve a specific strategic challenge, align leadership, and turn discussion into a clear decision. Preparation and research happen before the workshop, so the session begins with informed thinking rather than a blank whiteboard.
Resolving critical growth decisions, aligning commercial priorities, and testing new offers, markets, or directions.
Typically 1-2 weeks from discovery to delivery
Leadership alignment and a clear decision ready for action
Marketing Leadership Blueprint
Get the right role before you start looking.
Most businesses don't hire the wrong person. They hire the wrong role.
Recruiters help you find the best candidate that matches your brief. Velo makes sure the brief and the role inside it is correct before you start recruiting.
I assess your commercial priorities, current capability, and the work marketing actually needs to deliver. Then I define the right leadership level, role, responsibilities, and success measures so you can recruit confidently with or without an agency.
When you know exactly what you're looking for, it's easier to attract the right candidates, assess suitability, and make a confident hire.
Businesses making their first or next senior marketing hire or teams that have outgrown their current structure.
Typically 1-2 weeks
From $7,400
A clearly defined marketing role, position description, candidate scorecard, interview framework, and a 90-day success plan
Experienced judgement for the decisions that matter.
Executive advisory gives founders, CEOs, and leadership teams access to a senior commercial and marketing lens without another full-time executive.
Use the relationship to test assumptions, work through decisions, challenge thinking, engage customers and employees, and maintain focus as commercial priorities evolve.
CEOs seeking an experienced thinking partner, boards needing a strong marketing perspective, and leadership teams needing ongoing brand, growth, and customer counsel.
Two 90-minute working sessions monthly with ad hoc support
3-month minimum
From $1,500 per month
Better decisions, clearer priorities, and experienced judgement when you need it
Need Something Different?
Not every challenge fits a predefined service.
If the problem is clear and sits within Velo’s strategic expertise, we can shape a bespoke engagement around the decision, obstacle or opportunity.
Examples include:
- Pricing and revenue models
- Go-to-Market strategy
- New-market decisions
- Demand generation strategy
- Customer experience strategy
- Digital transformation
- Executive alignment
Solve The Right Problem
The answer isn’t always a larger engagement.
Sometimes the business needs an executive embedded in the team. Sometimes it needs deeper customer intelligence and a stronger market position. And sometimes it simply needs one important problem examined thoroughly and resolved.
Velo’s Strategic & Advisory Services provide the evidence, structure, and experienced judgement to solve what matters now. With solutions starting from $2,100, strategic expertise is within reach.
The right problem. The right level of support. A clear way forward.
Bring me the decision in front of you.
Tell me about the challenge, decision or opportunity your business is facing. We’ll determine how Velo can help you solve it.